When we first began thinking about redesigning Reports to create the ideal reporting solution, we started with one of Copper's key tenets: to provide a CRM truly built for the end customer. One of the problems with traditional CRM is that manual input and maintenance can take hours a week in order to get relevant reports and business insights. But we know that businesses just don't operate that way. We believe that CRM should capture information automatically, in the background, while team members work. That way when it's time to create a report, all the data is there and it only takes one click to see the data exactly the way you want it.