Describing the impact of COVID-19 on hospitality is like a real-life simulation of the aftermath of Avengers' villain Thanos snapping his fingers. In the penultimate installment of the Avengers saga, Thanos succeeds in wiping out half of the population and the surviving citizens and superheroes must learn to exist in a very different world. In our current real-life scenario, the global spread of COVID-19 has brought a stillness to many industries, but perhaps none so deafeningly quiet as the one in which hospitality and travel have been grappling with the erasure of demand for hotels, travel and dine-in restaurants.