When combining mobile and emails, a marketer now has the ability to be with the consumer/customer/subscriber 24/7. Some questions a marketer should ask are: is it relevant? is it personal? is it contextual? Be aware that they could be reading your emails in bed, whilst watching TV, in the bathroom (yes!) and whilst waiting (in a queue, for a train/bus, in-between meetings) as well as in the local café or whilst having dinner with friends!

7 tips to improve your mobile emails.