Bidding is an essential part of running a paid advertising campaign in Google Ads. To run a successful campaign, you have to create a bidding strategy that fits your budget and optimizes your ads for the right keywords. But choosing your bidding strategy isn't always easy.

Sometimes you may have trouble determining how best to allocate your budget - and that's why Google offers automated bidding, which is when the platform sets your bids, so you don't have to. Still, is Google Ads automated bidding always the best idea? Online, you'll find advice both for and against it, which begs the question: When should you use automated bidding?

We'll answer that question in more detail below, so read on to learn more.