Social media conversion rate is important - a matter of fact, it's the very metric that makes your social media efforts worthwhile. Although there are other important metrics you can look at to determine the success of your social media marketing efforts, like engagement, keeping track of your social media conversion rate will give you insight into how your social profiles directly affect your company's sales.

But there are a lot of questions to be asked when it comes to social media conversion rates, and one of the most common is how to improve it.