Customer Acquisition: If the Math Doesn't Work, Your Marketing Doesn't Work
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Mary-Rose Sutton Mary-Rose Sutton
24 min read
Customer Acquisition: If the Math Doesn't Work, Your Marketing Doesn't Work

Customer acquisition isn't an outcome but a process. In this guide, we'll define customer acquisition, how to calculate the cost to acquire a customer, and how to think about customer acquisition strategies to test.

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