"Create with one specific person in mind." - 💩
Sure, but what about when your product has a billion applications and has utility for just about anyone?
That's what Emily Anne Epstein, the award-winning Head of Editorial at Asana and I will be talking about on next week's episode of The Cutting Room.
In our conversation, I hope to discuss:
👉 The research process for creating a wide-spanning content strategy.
👉 Scaling teams to include copy, social, and video.
👉 Working cross-functionally to fuel content production.