How to Use Split Testing to Boost Your Email Campaign Success
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How to Use Split Testing to Boost Your Email Campaign Success

Welcome back to another ActiveCampaign tutorial. In this video, Guilherme from our education team walks you through the essentials of using split testing to optimize your campaigns and improve engagement. If you've ever wondered whether more text, images, or specific call-to-action (CTA) types work best, split testing can help you make data-driven decisions.