Camryn is looking for a new suitcase to take with her on her trip to London. She looks up "large suitcases" in Google and clicks the first result she sees - a paid ad. There are other ads ranked just below it, but since they aren't at the very top, they don't instantly catch Camryn's eye.

The above example illustrates the importance of having pay-per-click (PPC) ads that can outrank your competitors' ads in Google. To that end, your campaigns should aim to achieve a high Ad Rank - that is, a high position in Google search results. But how can you calculate Ad Rank for your own ads?

What is Google's Ad Rank formula? We'll answer both of those questions below, and then we'll cover how to maximize your Ad Rank. Read on to learn more!