Loyalty programs are not new. They have come a long way in increasing members' loyalty and engagement, improving their retention, and generating a consistent revenue stream. But with dozens of programs available, how can you choose the best one to meet the needs of your organization while keeping your members at the center? A tier-based program? Points reward? or referrals? Let's take a look at some of the most powerful member loyalty programs, their pros and cons, and where they are most effective.
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