The Rise of Data-Driven Marketing: Working Smarter, Not Harder
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Lindsay Tjepkema Lindsay Tjepkema
Posted Feb 13, 2018 5 min read
The Rise of Data-Driven Marketing: Working Smarter, Not Harder

Self-made millionaires Gary Vaynerchuk and Grant Cardone both advocate for working more and working harder – Grant recommends working 95 hours per week. This viewpoint aligns with what many of us were taught growing up: the harder you work, the more success you'll have. But for marketers, the rise of data-driven marketing has flipped this ... Continued

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