Posted May 14, 2021 1 min read
Expert Q&A – How Expedia Uses Real-Time Data to Send Personalized Emails at Scale

For industry leader Expedia, sending email content that is targeted and personalized off of multiple sources of data is critical for driving conversations with their customers across multiple touchpoints. Expedia is working to leverage massive amounts of data in real time so they can provide even more relevant content to travelers while they're engaged with [...]