In the old days, political candidates and organizations used ads on TV, billboards, magazines, and other communication channels to launch campaigns and promote elections. But as the ways we communicate change over the years, so should the ways politicians reach their audiences.

These days, the mobile phone is the primary communication tool and it has transformed how we connect with others. Data shows that in 2011, 35% of the United States population owned a smartphone. In 2021, that number increased to more than 85%, and over 95% of Americans own some type of mobile phone.

The widespread use of mobile phones has revolutionized political marketing. Text marketing is now the most efficient way for political groups and organizations to gain traction. SMS messaging is an effective tool to reach existing and potential supporters, raise donations, recruit volunteers, and increase voter turnout.

Keep reading to learn some of the key takeaways from a YouTube video used by candidate Ned Lamont to promote his mobile marketing campaign.