This week, we welcome back Carisa Bartelt, Industry Marketing Manager at Cvent, as she shares valuable insights on the importance of KPIs, particularly in today's economic climate.

She discusses how to justify your event spend and scale your programs, starting from understanding basic metrics to creating a comprehensive KPI framework. Carisa also explains practical strategies to align your goals, track meaningful data, and engage stakeholders effectively. This episode offers expert advice on leveraging KPIs to enhance your event planning and achieve greater success.