Have you ever looked at a product on a website and then seen an ad or email about it? That was likely an example of retargeting or remarketing. Retargeting and remarketing are some of the best ways to bring interested users back to your site and convert them into customers.

While these advertising tactics are useful, there's a lot of confusion surrounding remarketing vs. retargeting. Are remarketing and retargeting the same thing? Are they different?

And how can you use them to get more sales for your business? We'll answer these questions and more in this blog post