Recently, I was going through all of the grievances about the concept of "niching down" from business owners to creators to freelancers, and I have identified one common thread-a false belief everyone seems to share.

I want to debunk this first so that you can be more open to giving "niching down" a shot to cut through the noise & stand out in your space without being the person who's screaming the loudest in the room. (No one wants to be that person, right?)