Having a strong brand doesn't just mean having an aesthetically appealing logo, it's about what your company stands for. Besides visual elements, it also includes strong corporate messaging – does it coherently depict your mission and values? You might not realize it at first but having a strong brand identity is essential when it comes to maintaining brand equity; the public's perceived valuation of a brand. So, what are the key aspects of brand identity that can help build and maintain brand equity?