As a business owner, you've probably been hearing some chatter about the liability shift. And that chatter has probably been picking up. That's because the shift happens on October 1.If you don't have a handle on the liability shift and what it means for your business, it's time to listen up. Come October 1, your business could be on the hook for fraudulent chip card transactions if you don't process the payment using the EMV technology. Previously, the banks accepted this liability, but in fewer than 15 days, it could be passed on to you. Be ready because chip cards are quickly being rolled out to all U.S. consumers.