Inbound calls are a goldmine, but can be often overlooked by businesses who lack the data to work those leads effectively.

Luckily, by using call tracking, you can make your paid and organic lead generation campaigns more effective and increase lead quality.

Franco Aquino, co-founder of REN Marketing, will be joined by Laura Lawrie, CallRail's Principle Product Manager to discuss how call tracking can help you reduce wasted spend, identify new opportunities, and identify gaps in your processes.