The special report will dive into how ABM leaders in the B2B marketplace are continuing to
grow their ABM programs to scale their efforts and offer hyper-personalized experiences
across their web, advertising, marketing messaging and sales conversations. The report
will expand on how:
• ABM practitioners are focusing on the processes and investments that will maximize
their ability to execute highly targeted programs;
• Engagement with target accounts varies between leaders and laggards, especially
when it comes to messaging, channels and funnel stages; and
• ABM leaders are focusing on longer-term impact metrics and mid-term output metrics
to measure success.