Because acquiring a new customer is four to five times more expensive than retaining a current one, the importance of customer success (CS) has never been more important. To support the scalability of the CS function, there are now a plethora of CS tools that help automate insight-gathering and repetitive tasks.
Despite this, customer success manager (CSM) workloads are still pointed to as a cause for burnout and turnover. While automating repetitive tasks can increase efficiency, another critical lever for managing CS workload is account assignment. If you're a CS or RevOps leader looking for strategic ways to meter and monitor your CS team's workload, this blog will provide an understanding of how account assignment can bolster those efforts.