Facebook Lite Users – Who are they?
Facebook Lite Users – Who are they?

Just over a year ago, on June 5th, 2015, Mark Zuckerberg announced the launch of Facebook Lite, an alternative Facebook app designed for slower mobile networks. Facebook Lite was built for Android devices and uses much less data than the regular Facebook app. The app loads quickly, uploads photos at a faster rate, and works on all networks, though it is specifically designed for 2G networks and areas with slow or unstable internet connections.
Eventually, Facebook Lite was rolled out all over the globe and the app has caught on in a wide variety of countries across several continents. Using our Daily Active Users metric, which refers to the percent of all Android users who open the app on an average day, we are able to see clear trends and discover where Facebook Lite is strongest.

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