How Prudential is Scaling AI Responsibly in Marketing & Compliance - Goldcast
60 min read
How Prudential is Scaling AI Responsibly in Marketing & Compliance - Goldcast

In this exclusive Goldcast Events Exchange webinar, leaders from Prudential Financial share how they're navigating the complex world of AI adoption in a highly regulated industry-without sacrificing speed, creativity, or compliance.

Join Ashley Cheretes, Director of GenAI, and Jen Massicotte, Director of Regulatory Supervision & Controls, as they sit down with Greg Yates, Head of Marketing, Financial Services at Goldcast, to unpack how Prudential is:

๐Ÿ’ก Embedding compliance into the creative process
โš™๏ธ Using AI tools to reduce turnaround time by 50%
๐Ÿ“Š Building Responsible AI frameworks with explainability, observability & bias control
๐Ÿง  Upskilling employees to build a culture of innovation-not fear
๐Ÿ“ˆ Measuring the ROI of GenAI tools across content, compliance, and productivity
๐Ÿค– Piloting a tech stack that includes Writer, Jasper, ChatGPT, Runway, Safer, and more
๐Ÿค Collaborating with regulators like FINRA to evolve industry best practices

Whether you're a marketing leader, compliance executive, or innovation strategist, this full-length conversation offers real-world insights and tactical takeaways for deploying AI at scale in a compliant, efficient, and human-centric way.

๐Ÿ‘‰ Learn more and stay ahead at goldcast.io