Associated with
Mary-Rose Sutton
13 min read
How to Plan a Creative (and Profitable) Black Friday Cyber Monday Promotion
Sitewide discounts aren't a particularly compelling Black Friday Cyber Monday deal for consumers who are used to seeing sales all year round. Plus, they can really eat into your profit margins. Instead, here's how you can structure your BFCM promotions for a more profitable holiday shopping season.
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