Posted Oct 7, 2019
B2B Marketing
Sold in 178 countries, Heineken is a global brand with a global marketing challenge: How do you create location-specific content while also telling a coherent brand story from Belgium to Burundi? As part of a new series called Ask the CMO, Mashable spoke with Heineken U.S.A. CMO Nuno Teles about that question-and its possible solutions.
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