Tamsen Webster Tamsen Webster began her keynote by working on getting Ramon Ray interested in purchasing a lovely Arctic Air Personal Air Cooler! "It's been 'Seen On TV'! Do you know how hard it is to get seen on TV?" "Look at how happy these people on the cover look!" "If you buy now, I'll throw in a free gift!" "What would get you to buy this???" Imagine, instead of a personal air cooler, that this is your product. You get it in front of someone and you want them to want it-but ...