Your hotel is so much more than a place to sleep. A hotel is an integral component of the travel experience, one that can make or break the entire trip. Which is why your hotel must start sharing its unique experiences from the very beginning – way before the guest chooses your hotel and checks in.

You can do this by making brand marketing for hotels a priority in your hotel marketing strategy. The key to branding is to have a very distinct and unique selling proposition that will appeal to a targeted audience. Hotels offering very similar experiences to their competition often have to compete on price alone, which can be a dangerous precedent, as there's always someone out there willing to undercut them.

Stock up on these hotel marketing and branding basics and get your property on the right path to increased revenue and occupancy.