Mobile PPC is your golden ticket: It always surprises me how many marketers don't have a strategy for mobile marketing.

We're all trying to speak to the right person, right place, right time. So I think it's crazy that so many marketers are overlooking the opportunity to run mobile-targeted PPC campaigns to users that they know are the right person, in buy-mode, who are actively searching for a supplier like you.

And given the opportunity to target people near your local physical branch? Well, ladies and gentlemen of B2C online marketing, I envy the opportunity presented to you.