Why You Need RFM in the iOS 15 World
Associated with
Juste Rastenyte Juste Rastenyte
Posted Jun 16, 2021 5 min read
Why You Need RFM in the iOS 15 World

With the new Apple iOS 15 update, marketers will have to give up the open rate as one of their measures. Instead, we encourage ecommerce marketers to adopt the RFM model.

More Ways to Read:
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock