How Kong integrated Crayon into the company's sales and marketing programs, launching dozens of battlecards with a 70% adoption rate
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How Kong integrated Crayon into the company's sales and marketing programs, launching dozens of battlecards with a 70% adoption rate

Kong is a leading developer of cloud API technologies and is renowned for its widely adopted API gateway. As the company ventured into new product areas, it encountered competition from both large and small players. To address this, they sought a competitive intelligence platform to support and bolster their go-to-market strategy.

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