Webrooming and What It Means for Marketers
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Taylor Harruff Taylor Harruff
Posted Feb 10, 2015 3 min read
Webrooming and What It Means for Marketers

Webrooming can be defined as the act of researching for items online and then going to purchase said items in a brick-and-mortar store. Here's why the trend matters for marketers.

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