Inclusive marketing isn't about political correctness or checking diversity boxes-it's a smart business strategy that builds fierce customer loyalty by making people feel valued. In an AI-dominated marketing world, the brands that win will be those that master the deeply human art of belonging. Sonia Thompson joins the show to tell you how to nail that. Plus: Costco reports higher earnings than expected and Meta rolls out ad free platforms in the UK.

Join our host Jon Weigell as he take you through our most interesting stories of the day.