Unlocking Pipeline Success: Mastering ICP & AI
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James Kaikis James Kaikis
Posted Mar 12, 2025 2 min read
Unlocking Pipeline Success: Mastering ICP & AI

James dives deep into the power of refining your Ideal Customer Profile (ICP) and shares how TestBox uncovered the key attributes of their most successful customers, those with complex data needs and a drive for competitive differentiation. The results? Game-changing growth.