Remember the king of bongo? This simple song carries a profound message about business benchmarking.

The song tells the story of a boy who is a celeb in the jungle where he has no competition. But when he goes to the big city, the crowds don't go crazy when he's "banging on his boogie;" they hear those beats all the time. Had the young bongo player benchmarked the performance level of musicians in the city, he could have prevented his own failure. That's how important benchmarking is.

In the world of B2B and beyond, website benchmarks can save you effort and money because they function as a guidepost. Relevant industry benchmarks help you make sure you're on the right track. This article takes a close look at the B2B website traffic metrics you need to monitor and why. We'll also provide the most relevant B2B website benchmarks for you to get started. Some of these benchmarks are useful for business-to-customer sites, so we will cover some of these sites as well.