It's no secret that the past 2 years have been difficult for most businesses. With economic uncertainty comes stricter budgets, and customers will find any excuse not to spend money, even when the investment could benefit them or their organization. The onus has now fallen on sellers to articulate the value of their product in a way that clearly demonstrates how the buyer will obtain, experience, and hold onto that value.

It only makes sense that, as a result of this shift, we've seen a notable increase in the prevalence of value selling tools and methodologies. After all, the sellers who can prove the value of their solutions are more likely to be the ones to cinch the deal.

However, many organizations have come to rely on spreadsheet tools to augment their value selling capabilities. While spreadsheets are great to get your selling strategy off the ground, they can limit your ability to scale and support your team's methodology in the long term. Here are 4 signs it's time to invest in more robust value tools that better enable your sales team to lead with value and win over even the harshest critics.