In the showcase, you definitely need to make highlights with the most popular questions from potential customers. For example: 'What services do you provide? What is the price?' In highlights, you need to show the price list, examples of your works or cases, customer reviews, instructions on 'How to order, and information about current discounts and promotions. In the header of such an account, you can specify links to other profiles you already run - for example, your personal blog.