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Should I Consider a Part-time Executive for My Startup?

Matt Preuss

Startups are in a constant competition for 2 resources - capital and talent. In the early days of building a business, hiring is crucial to the trajectory of your business. Some people may tell you to hire a product team first, or customer success, or marketing team members. There is a blog post or Tweet making the case for different early stage hiring decisions.

What about executives at the early stage? Generally speaking, we think of executives at the early stage as a founder type person that is deeply ingrained in the company DNA. But does it have to be this way? What about a part-time executive to help you get the business to the next level.

We had the chance to interview Amanda Goetz, the part-time CMO at Teal and part-time founder of House of Wise, on the Founders Forward Podcast. As Amanda is living the "part-time executive" life herself, she offered lots of great advice and reasoning for founders that may be evaluating a part-time executive. If done correctly, a part-time executive can be an incredibly valuable position early in your company's lifecycle. While it may not be a great fit for every business there are certainly businesses and individuals that can make it work.