You might be wondering why you should even spend time getting familiar with your Instagram Story insights if Stories just vanish after 24 hours? That's because by nature, Stories create urgency. When people know your Story will disappear after 24 hours, FOMO kicks in. Plus, Stories propel your content to the top of the feed so you don't have to worry about the algorithm.

Here are just some of the ways you can create a Stories strategy that works for your brand