What is brand evangelism and how can you inspire it?
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8 min read
What is brand evangelism and how can you inspire it?

What is brand evangelism? Brand evangelism looks like customers standing in line for hours to buy an iPhone (even when they have a perfectly good one from last year). It's people talking and posting about their Apple products, Lululemon pants, or Patagonia outdoor gear as aspects of their personalities and identities-the way some people talk [...]

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