Sara Pion shares her experience as a growth marketer at Drift, a fast-growing company that makes a chat software and conversation marketing platform used by over 150,000 companies around the world. Sara was faced with many of the same stumbling blocks that many growth marketers struggle with, including:

The never-ending pressure to deliver more signups on Drift's website and more leads to a hungry sales team.
Sara knew she wanted to test ideas and optimize Drift's website to cater to these needs, but was faced with continual backlogs with their design and web development teams.
Sara's team didn't have the ability to run tests on their own with their content management system.