Acquiring new users is just half of your battle - the toughest part is keeping your existing customers happy in the long run. With a determined focus on customer retention, you can maximize your invested time and money and boost lifetime customer value.
According to a recent study, 82% of businesses agree that acquiring new customers is far more expensive than retaining existing ones. It's not that surprising if you ask me - just think of the countless time and resources a business spends going into the wild-west business markets looking for new customers.
Business competition is fierce, and while gaining new customers should always be on every business's top priorities list, it's hard to imagine any modern company surviving without a functional retainment engine.
Let's dive into the core aspects of customer retention and then uncover 10 proven strategies to drive customer loyalty.