Reno van Boven, founder of Yoonla, talks to us about his Sales Automation Magic. He outlines the lead and customer campaigns he uses in his business, and shows you how you can do the same. Your automation system is key to nurturing leads in your business. Using it, you can provide enough free valuable content to turn a subscriber into a customer. Even if your subscriber isn't ready to buy the first offer you present, that's okay. Your automation system will continue to send more free offers. This helps you continue to engage with your subscribers. And still allows you to present an opportunity to convert them into customers.