Tips for Measuring Frequency of Usage in Surveys | Cvent Blog
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Greg Timpany Greg Timpany
2 min read
Tips for Measuring Frequency of Usage in Surveys | Cvent Blog

The first is to analyze your transactional data and create a suitable measure, such as the average number of visits in the last week, month, year etc. This provides a reliable benchmark, but it does not allow you assess the attitudes behind those behaviors. Alternatively, we can ask our survey respondents how frequently they have visited a website or eaten at a restaurant.

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