Promotions and discounts are very important in online sales. It helps you encourage your business and increase the website reach. There are a lot of ways to promote your business such as discounts, promo-codes, buy one get one, free shipping, flash sales, etc. which will help in increasing the website traffic at a significant rate. Managing these discounts is a huge task that requires a proper strategy to strike a good balance between motivating buyers and making the business profit.