The CMO And CXO Must Partner To Transform The Customer Experience
Associated with
Mike Proulx Mike Proulx
Thomas Husson Thomas Husson
Joana de Quintanilha Joana de Quintanilha
Posted Aug 2, 2021 8 min read
The CMO And CXO Must Partner To Transform The Customer Experience

McDonald's Corp. just named company veteran Manu Steijaert as its first global chief customer officer, who will lead a new customer experience (CX) team. The team will combine operations in data analytics, digital customer engagement, marketing, restaurant development, and restaurant solutions. After CVS and Walgreens, here, too, the CMO reports to a chief customer officer, [...]

More Ways to Read:
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock