Whether you're a major brand or casual Instagrammer, keeping a close eye on your Instagram analytics can help you find areas to improve your presence and boost engagement. For businesses, bloggers, and influencers, this translates into more leads, website traffic, and sales.

You can't go wrong by tracking your data to figure out what works and what doesn't. Here's how to do it with Instagram analytics, free information you can find in the app, and other sources.