Over the past two years, Navattic and Chili Piper have gathered a lot of insights about SaaS buyer preferences from:

- Manually reviewing the websites of the 100 largest by company size B2B SaaS (twice)

- Talking to our combined 2k+ SaaS customers

- Speaking with B2B SaaS experts (source)

- Polling Natalie's and Brandon's LinkedIn audiences

After 2 years of collecting data, both qualitative and quantitative, we've noticed trends that separate the companies that prioritize the buyer's experience.