What Is the Difference Between B2B and B2C Marketing? 4 Major Differences You Need to Know
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Abby Fields Abby Fields
Posted Oct 15, 2021 8 min read
What Is the Difference Between B2B and B2C Marketing? 4 Major Differences You Need to Know

What's the difference between B2B and B2C marketing? While business-to-business (B2B) and business-to-consumer (B2C) marketing have several similarities, they have distinct differences between their marketing strategies, especially when it comes to target audience.

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