Judi Hays This article is excerpted from the book Elevate Expand Engage pages 44 - 47 © 2022 Judi Hays. All Rights Reserved. But prove it to me! Social proof, based on the idea of normative social influence, is the influence of other people that leads us to conform in order to be liked and accepted by them, and it is the lifeblood of any business. Your LinkedIn profile is a great way to build up a stock of recommendations and glowing words from colleagues, vendors, current and past ...