It's a fact that something said cannot be undone. Emails work on a similar basis. Your daily business transactions and conversation partly depends on your circumspection along with your creativity.
You as an email marketer might customize your emails and make changes in it over a course of a single campaign. The only sphere where you need to maintain a consistency is, being alert. Here we will discuss the four areas which need your utmost attention before you send out campaigns for the final time.